We’d like to make your life a little more joyful and a little less complicated with the simple joy of a bath.


Hi, I’m Rochel Roland, Chief Bath Mixologist and founder of Joyful Bath Co. Taking a bath is one of my favorite things to do along with short track speed skating, walking my dog, eating, sleeping and concocting. I have always had a passion for organic, tactile processes–makes me feel alive and good inside.  


In kindergarten I collected rocks, leaves and other treasures in a Band-Aid tin and used my cool metal chemistry kit to see what I could create. As I got older, I traded in my chemistry set for a camera and nurtured a passion for photography. I was amazed by the process of mixing the chemicals and watching the images appear on paper, seemingly out of nowhere. And as an art major in college, I created sculptures using clays and glazes that I made from spending hours testing various combinations of clays and minerals, some that I dug from the earth myself.


After graduation I started my professional photography career, but ten years later, I still longed to mix and create, and at night pursued a Masters in agronomy—soil science—the study of the clays, minerals and elements found in soil. During that time I started every morning with one of my favorite things, a bath. Unhappy with the bath products I found on the market, made with too much fragrance, oily residue and filled with unnatural chemicals, it came to me…why not mix clean, organic salts and essential oils and make my own bath potions?  

So after an enjoyable twenty-year career in the advertising and corporate photo biz, I took my passion for mixing and creating, my love of baths and my experience in business and combined them all into the ultimate concoction—and the Joyful Bath Co. came to be.




Thank you with all my heart to my family and friends who helped transform the Joyful Bath Co. from a dream into reality. To my man, Lee Schermerhorn who put up with the house being in an upheaval and me being preoccupied with my list of 10,000 things. To my mom, Mary McKinley and dad, Larry Roland, for teaching me that all things are possible. To my dog, Sugar, who missed me on many dog walks.


To my great friends Betsy Young, Tommy Engeman, Kellie Tabron, Kristen Moe, Jacqueline DeCarlo, Elise Scott, Heather Finkel, Chithra Mohanavelu, Ira Edell, Mary Ruttkay, Loretta Yenson, Perry Hooks, Lori Nova and Donna Maria Coles Johnson for all their tried and true support.


To my coach Dong-Sung Kim and DS Speed Skating teammates for all the friendship and hard training that has continued to keep me sane and given me lots of good reasons to take a nice hot bath! To anyone who I’ve mistakenly left out who supported me along the way, please forgive the omission, THANK YOU!